Cause-Related Marketing
Promote Volunteering and Build Brand Reputation
Eight in ten Americans say that corporate support of causes wins their trust, and business. VolunteerMatch-powered solutions help clients align their brands with positive action in their community, appeal to new customers, and promote volunteerism.
Features
Align Your Brand with Volunteering
Cause marketing empowers customer identification and strengthens brands. MINI USA's Motoring Hearts campaign and website are encouraging MINI owners to give back to their communities by volunteering and be "a bunch of good-for-somethings."
As a media company in 83 million homes, CMT plays a unique role to help viewers realize "The Power of One" and is mobilizing one million volunteers in 2007.
Outreach to Your Grant Recipients
Give time and money - and add a spark - to your corporate grants. Many of our clients also encourage their nonprofit grantees to recruit employee volunteers by posting their needs within the VolunteerMatch network. See what Target includes with their checks to grantees to promote volunteerism.
Strengthening Your Customers' Communities
REI, a national retail cooperative providing quality outdoor gear and clothing, encourages customers to connect with environmental stewardship opportunities and "get out there."
Strengthen Your Community
Nationwide Insurance's TV commercial promotes community service and volunteering in Ohio, home of its corporate headquarters. [Play]
Help Your Nonprofit Partners Build Capacity
Make a lasting impact on the capacity of your national nonprofit partners. Many national nonprofits rely on VolunteerMatch for volunteer recruitment. Through our Preferred Partner Program, you can help your nonprofit partners recruit more volunteers.
Contact Us
Contact us to learn more about our corporate solutions or to request a product demonstration.
What Our Clients Say
"We're pleased to be teaming up with VolunteerMatch to give everyone using My Yahoo! access to the most relevant and up-to-date volunteer information available."
Jerry Yang
Co-founder, Yahoo!
"CMT is a part of everyday life for millions of people. CMT One Country, powered by VolunteerMatch, inspires viewers to realize 'The Power of One' and make a difference in their communities through volunteering."
Lucia Folk
Director Public Affairs, CMT
"The Don't Almost Give campaign will inspire and motivate people to act on their best intentions to help those in need."Campaign Overview | 986KB
Peggy Conlon
CEO, Ad Council
"Thanks to MINI Motoring Hearts, and our partnership with VolunteerMatch, MINI owners everywhere can find a meaningful way to get involved and give back."
Holly Babich
Brand Communications Manager, MINI